mcp audiense insights

Local 2025-08-31 22:38:37 0
Social Media @AudienseCo/mcp-audiense-insights

Allows Claude or other MCP-compatible clients to interact with Audiense Insights accounts, extracting marketing insights and audience analysis covering demographics, cultural data, influencer information, and content engagement patterns.

# ? Audiense Insights MCP Server [![smithery badge](https://smithery.ai/badge/@AudienseCo/mcp-audiense-insights)](https://smithery.ai/server/@AudienseCo/mcp-audiense-insights) This server, based on the [Model Context Protocol (MCP)](https://github.com/modelcontextprotocol), allows **Claude** or any other MCP-compatible client to interact with your [Audiense Insights](https://www.audiense.com/) account. It extracts **marketing insights and audience analysis** from Audiense reports, covering **demographic, cultural, influencer, and content engagement analysis**. --- ## ? Prerequisites Before using this server, ensure you have: - **Node.js** (v18 or higher) - **Claude Desktop App** - **Audiense Insights Account** with API credentials - **X/Twitter API Bearer Token** _(optional, for enriched influencer data)_ --- ## Installing via Smithery To install Audiense Insights Server for Claude Desktop automatically via [Smithery](https://smithery.ai/server/@AudienseCo/mcp-audiense-insights): ```bash npx -y @smithery/cli@latest install @AudienseCo/mcp-audiense-insights --client claude ``` ## ⚙️ Configuring Claude Desktop 1. Open the configuration file for Claude Desktop: - **MacOS:** ```bash code ~/Library/Application Support/Claude/claude_desktop_config.json ``` - **Windows:** ```bash code %AppData%Claudeclaude_desktop_config.json ``` 2. Add or update the following configuration: ```json "mcpServers": { "audiense-insights": { "command": "/opt/homebrew/bin/node", "args": [ "/ABSOLUTE/PATH/TO/YOUR/build/index.js" ], "env": { "AUDIENSE_CLIENT_ID": "your_client_id_here", "AUDIENSE_CLIENT_SECRET": "your_client_secret_here", "TWITTER_BEARER_TOKEN": "your_token_here" } } } 3. Save the file and restart Claude Desktop. ## ?️ Available Tools ### ? `get-reports` **Description**: Retrieves the list of **Audiense insights reports** owned by the authenticated user. - **Parameters**: _None_ - **Response**: - List of reports in JSON format. --- ### ? `get-report-info` **Description**: Fetches detailed information about a **specific intelligence report**, including: - Status - Segmentation type - Audience size - Segments - Access links - **Parameters**: - `report_id` _(string)_: The ID of the intelligence report. - **Response**: - Full report details in JSON format. - If the report is still processing, returns a message indicating the pending status. --- ### ? `get-audience-insights` **Description**: Retrieves **aggregated insights** for a given **audience**, including: - **Demographics**: Gender, age, country. - **Behavioral traits**: Active hours, platform usage. - **Psychographics**: Personality traits, interests. - **Socioeconomic factors**: Income, education status. - **Parameters**: - `audience_insights_id` _(string)_: The ID of the audience insights. - `insights` _(array of strings, optional)_: List of specific insight names to filter. - **Response**: - Insights formatted as a structured text list. --- ### ? `get-baselines` **Description**: Retrieves available **baseline audiences**, optionally filtered by **country**. - **Parameters**: - `country` _(string, optional)_: ISO country code to filter by. - **Response**: - List of baseline audiences in JSON format. --- ### ? `get-categories` **Description**: Retrieves the list of **available affinity categories** that can be used in influencer comparisons. - **Parameters**: _None_ - **Response**: - List of categories in JSON format. --- ### ? `compare-audience-influencers` **Description**: Compares **influencers** of a given audience with a **baseline audience**. The baseline is determined as follows: - If a **single country** represents more than 50% of the audience, that country is used as the baseline. - Otherwise, the **global baseline** is used. - If a **specific segment** is selected, the full audience is used as the baseline. Each influencer comparison includes: - **Affinity (%)** – How well the influencer aligns with the audience. - **Baseline Affinity (%)** – The influencer’s affinity within the baseline audience. - **Uniqueness Score** – How distinct the influencer is compared to the baseline. - **Parameters**: - `audience_influencers_id` _(string)_: ID of the audience influencers. - `baseline_audience_influencers_id` _(string)_: ID of the baseline audience influencers. - `cursor` _(number, optional)_: Pagination cursor. - `count` _(number, optional)_: Number of items per page (default: 200). - `bio_keyword` _(string, optional)_: Filter influencers by **bio keyword**. - `entity_type` _(enum: `person` | `brand`, optional)_: Filter by entity type. - `followers_min` _(number, optional)_: Minimum number of followers. - `followers_max` _(number, optional)_: Maximum number of followers. - `categories` _(array of strings, optional)_: Filter influencers by **categories**. - `countries` _(array of strings, optional)_: Filter influencers by **country ISO codes**. - **Response**: - List of influencers with **affinity scores, baseline comparison, and uniqueness scores** in JSON format. --- ### ? `get-audience-content` **Description**: Retrieves **audience content engagement details**, including: - **Liked Content**: Most popular posts, domains, emojis, hashtags, links, media, and a word cloud. - **Shared Content**: Most shared content categorized similarly. - **Influential Content**: Content from influential accounts. Each category contains: - `popularPost`: Most engaged posts. - `topDomains`: Most mentioned domains. - `topEmojis`: Most used emojis. - `topHashtags`: Most used hashtags. - `topLinks`: Most shared links. - `topMedia`: Shared media. - `wordcloud`: Most frequently used words. - **Parameters**: - `audience_content_id` _(string)_: The ID of the audience content. - **Response**: - Content engagement data in JSON format. --- ### ? `report-summary` **Description**: Generates a **comprehensive summary** of an Audiense report, including: - Report metadata (title, segmentation type) - Full audience size - Detailed segment information - **Top insights** for each segment (bio keywords, demographics, interests) - **Top influencers** for each segment with comparison metrics - **Parameters**: - `report_id` _(string)_: The ID of the intelligence report to summarize. - **Response**: - Complete report summary in JSON format with structured data for each segment - For pending reports: Status message indicating the report is still processing - For reports without segments: Message indicating there are no segments to analyze ## ? Predefined Prompts This server includes a preconfigured prompts - `audiense-demo`: Helps analyze Audiense reports interactively. - `segment-matching`: A prompt to match and compare audience segments across Audiense reports, identifying similarities, unique traits, and key insights based on demographics, interests, influencers, and engagement patterns. **Usage:** - Accepts a reportName argument to find the most relevant report. - If an ID is provided, it searches by report ID instead. Use case: Structured guidance for audience analysis. ## ?️ Troubleshooting ### Tools Not Appearing in Claude 1. Check Claude Desktop logs: ``` tail -f ~/Library/Logs/Claude/mcp*.log ``` 2. Verify environment variables are set correctly. 3. Ensure the absolute path to index.js is correct. ### Authentication Issues - Double-check OAuth credentials. - Ensure the refresh token is still valid. - Verify that the required API scopes are enabled. ## ? Viewing Logs To check server logs: ### For MacOS/Linux: ``` tail -n 20 -f ~/Library/Logs/Claude/mcp*.log ``` ### For Windows: ``` Get-Content -Path "$env:AppDataClaudeLogsmcp*.log" -Wait -Tail 20 ``` ## ? Security Considerations - Keep API credentials secure – never expose them in public repositories. - Use environment variables to manage sensitive data. ## ? License This project is licensed under the Apache 2.0 License. See the LICENSE file for more details.